Master in Tourism Managment

ENAE Business School

Characteristics of the training programme

Collaborating entity: ENAE Business School

Number of credits: 60 ECTs

Mode: Online

Language(s) Taught in: English

Aimed at: University students and working professionals with a university degree that qualifies them to study a Master’s Degree in the field of tourism.

Aims: To train professionals in the different key areas of tourism, in decision-making and in the development of the main managerial skills related to the sector.



Module 1.- Tourism economics (6 ECTs)

  • Introduction to Tourism Economics.

  • World Tourism Market: Supply and Demand conditions.

  • Data Sources and Global Tourism Statistics.

  • World Destinations’ Overview, Competitiveness and Sustainability.

  • Bibliographic references.

Module 2.- Financial Analysis and strategic accounting in the tourism industry (6 ECTs)

  • Financial statements analysis 

  • Introduction to cost accounting

  • Cost Control models

  • Implementing the strategy: The balance scorecard

Module 3.- Cultural heritage (6 ECTs)

  • The management of cultural heritage: background and resources

  • General overview of cultural heritage

  • Political management of heritage: personal experience

  • Cultural heritage: from expenditure to investment

  • Public and private entities in the management of cultural heritage

Module 4.- Promotions and Marketing tourism destiny (6 ECTs)

  • Strategy and marketing plan.

  • Social media plan for tourism businesses.

  • SEO positioning and application in the tourism industry.

  • Payment campaigns for tourism businesses

  • Digital marketing tools.

  • Mobile Marketing, virtual reality and augmented reality apply to tourism. 

Module 5.- Servuction and Tourism quality Management (6 ECTs)

  • The servuction (service + production) model

  • Introduction to quality management

  • Main theories of quality management

  • The cost of quality in hospitality and tourism companies

  • Instruments for continuous improvement of quality 

  • Analysis, planning and quality control in the tourism companies

Module 6.- Development of sustainable tourism entrepreneurship (6 ECTs)

  • Business development and validation 

  • Business growth and profitability

Module 7: Master’s Final Project (24 ECTs)