Máster en Gestión Turística

ENAE Business School

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Características del programa formativo

Entidad colaboradora: ENAE Business School

Número de créditos: 60 ECTs

Modalidad: Online

Idioma en el que se imparte: Inglés

Dirigido a: Estudiantes Universitarios y Profesionales en activo con un Grado Universitario terminado que les faculte para el estudio de un Máster Propio dentro del ámbito del turismo.

Objetivos: Formar profesionales en las diferentes áreas clave del turismo, en la toma de decisiones y en el desarrollo de las principales competencias directivas relacionadas con el sector.

Módulos:

Module 1.- Tourism economics (6 ECTs)

  • Introduction to Tourism Economics.

  • World Tourism Market: Supply and Demand conditions.

  • Data Sources and Global Tourism Statistics.

  • World Destinations´ Overview, Competitiveness and Sustainability.

  • Bibliographic references.

Module 2.- Financial Analysis and strategic accounting in the tourism industry (6 ECTs)

  • Financial statements analysis 

  • Introduction to cost accounting

  • Cost Control models

  • Implementing the strategy: The balance scorecard

Module 3.- Cultural heritage (6 ECTs)

  • The management of cultural heritage: background and resources

  • General overview of cultural heritage

  • Political management of heritage: personal experience

  • Cultural heritage: from expenditure to investment

  • Public and private entities in the management of cultural heritage

Module 4.- Promotions and Marketing tourism destiny (6 ECTs)

  • Strategy and marketing plan.

  • Social media plan for tourism businesses.

  • SEO positioning and application in the tourism industry.

  • Payment campaigns for tourism businesses

  • Digital marketing tools.

  • Mobile Marketing, virtual reality and augmented reality apply to tourism 

Module 5.- Servuction and Tourism quality Management (6 ECTs)

  • The servuction (service + production) model

  • Introduction to quality management

  • Main theories of quality management

  • The cost of quality in hospitality and tourism companies

  • Instruments for continuous improvement of quality 

  • Analysis, planning and quality control in the tourism companies

Module 6.- Development of sustainable tourism entrepreneurship (6 ECTs)

  • Business development and validation 

  • Business growth and profitability 

  • Professor: Dr. Pedro López Sáez

Module 7: Master´s Final Project (24 ECTs)

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