Entidad colaboradora: ENAE Business School
Número de créditos: 60 ECTs
Modalidad: Online
Idioma en el que se imparte: Inglés
Dirigido a: Estudiantes Universitarios y Profesionales en activo con un Grado Universitario terminado en la rama de ciencias de la salud que les faculte para el estudio de un Máster Propio
Objetivos: Formar profesionales en la toma de decisiones y en el desarrollo de las principales competencias directivas en las diferentes áreas clave de la psicología
Módulos:
Module 1: Principles of Psychology (6 ECTs)
Sensation and Perception
Attention
Memory
Cognition, Thought, Language and Intelligence
Motivation and Emotion
Module 2: Laws of Group Psychology (6 ECTs)
Module 3: Personality Psychology (6 ECTs)
Basic concepts of cognitive psychopathology
Personality-disease relationship
Personality disorders: classification, evaluation, and techniques.
Case studies
Bibliographic references
Module 4: Educational Psychology (6 ECTs)
Developmental Psychology
Personality Development
Learning
Factors that Affect Learning
Children With Special Educational Needs
Applied Educational Psychology
Contemporary Approaches in Educational Psychology
Module 5: Consumer Psychology (6 ECTs)
Introduction to Consumer Behavior Analysis (CBA): Some theoretical tips.
Experiments and Market Research in CBA.
Case studies: Hands-on data research.
Main takeaways from CBA.
Bibliographic references
Module 6: Economics Psychology (6 ECTs)
Introduction to Economic Psychology
Consumer motivation.
Attitudes and change through communication.
The perception and personality of the consumer.
Consumer decision making.
Module 7: Master´s Final Project (24 ECTs)