Master in Applied Psychology

Collaborating entity: ENAE Business School

Number of credits: 60 ECTs

Mode: Online

Language(s) Taught in: English

Aimed at: University students and working professionals with a University Degree that qualifies them to study a Master’s Degree in the field of psychology.

Objectives: To train professionals in the different key areas of psychology, in decision-making and in the development of the main management skills related to the sector.

Modules:

Module 1: Principles of Psychology (6 ECTs)

• Sensation and Perception

• Attention

• Memory

• Cognition, Thought, Language and Intelligence  

• Motivation and Emotion 

Module 2: Laws of Group Psychology (6 ECTs)

Module 3: Personality Psychology (6 ECTs)

• Basic concepts of cognitive psychopathology 

• Personality-disease relationship 

• Personality disorders: classification, evaluation, and techniques. 

• Case studies 

• Bibliographic references 

Module 4: Educational Psychology (6 ECTs)

• Developmental Psychology

• Personality Development

• Learning

• Factors that Affect Learning

• Children With Special Educational Needs

• Applied Educational Psychology

• Contemporary Approaches in Educational Psychology

Module 5: Consumer Psychology (6 ECTs)

• Introduction to Consumer Behavior Analysis (CBA): Some theoretical tips.

• Experiments and Market Research in CBA.

• Case studies: Hands-on data research.

• Main takeaways from CBA.

• Bibliographic references

Module 6: Economics Psychology (6 ECTs)

• Introduction to Economic Psychology

• Consumer motivation.

• Attitudes and change through communication.

• The perception and personality of the consumer.

• Consumer decision making.

Module 7: Master’s Final Project (24 ECTs)