ENAE Business School
Collaborating entity: ENAE Business School
Number of credits: 60 ECTs
Language(s) Taught in: English
Aimed at: University students and working professionals with a University Degree that qualifies them to study a Master’s Degree in the field of psychology.
Objectives: To train professionals in the different key areas of psychology, in decision-making and in the development of the main management skills related to the sector.
Module 1: Principles of Psychology (6 ECTs)
Sensation and Perception
Cognition, Thought, Language and Intelligence
Motivation and Emotion
Module 2: Laws of Group Psychology (6 ECTs)
Module 3: Personality Psychology (6 ECTs)
Basic concepts of cognitive psychopathology
Personality disorders: classification, evaluation, and techniques.
Module 4: Educational Psychology (6 ECTs)
Factors that Affect Learning
Children With Special Educational Needs
Applied Educational Psychology
Contemporary Approaches in Educational Psychology
Module 5: Consumer Psychology (6 ECTs)
Introduction to Consumer Behavior Analysis (CBA): Some theoretical tips.
Experiments and Market Research in CBA.
Case studies: Hands-on data research.
Main takeaways from CBA.
Module 6: Economics Psychology (6 ECTs)
Introduction to Economic Psychology
Attitudes and change through communication.
The perception and personality of the consumer.
Consumer decision making.
Module 7: Master’s Final Project (24 ECTs)