ENAE Business School
Collaborating entity: ENAE Business School
Number of credits: 60 ECTs
Language(s) Taught in: English
Aimed at: Graduates, undergraduates, graduates and engineering students of any field of study.
Timetable: continuous study programme
Objectives: To train professionals in the different key areas of management and business management, in decision making and in the development of the main managerial competences.
Module 1: Business Organisation and Administration (6 ECTs).
Organisational systems and models in the current company.
Internal Organisation of the Company.
Module 2: Management Accounting (6 ECTs)
Introduction to management accounting
Cost control models
Relevant costs for decision making
Module 3: Financial Management (6 ECTs)
Venture Capital and Private Equity
Sustainable Business Planning
Module 4: Digital Marketing (6 ECTs)
Search Engine Optimization & Search Engine Marketing
Digital Marketing Plan
Analytics and measurement of results
Module 5: Development of management skills. Leadership and Team Management (6 ECTs)
Digitalisation | Incorporation of digital technology in existing structures
Boosting innovation processes
Strategies for change management
Strategy | Strategic Disruption
Predicting the future
Module 6: Innovation management and entrepreneurship (6 ECTs)
Strategic analysis of innovation
Intrapreneurship: Blue Ocean Strategy
Agile organisational models: Lean Startup, Design Thinking and agile methodologies
New business models in the digital era
Module 7: Master’s Final Project (TFM) (24 ECTs)