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Collaborating entity: ENAE Business School
Number of credits: 60 ECTs
Mode: Online
Language(s) Taught in: English
Aimed at: Diploma students, graduates, undergraduates and engineering students from any branch of study.
Objectives: To lay the foundations for students interested in developing their professional career in the world of logistics and operations management. After taking this subject, students will have acquired the necessary knowledge to take a master’s degree specialising in the fields of logistics and operations management.
Modules:
Module I: Introduction to International Trade in the European Union (6 ECTs)
Importance of international trade in the EU
European Common Market and its members.
Institutions of the European Union, regulations and main free trade agreements.
Analysis of international trade trends in the EU and main logistical challenges.
Module II: Introduction to Economics (6 ECTs)
Introduction to economics and market models
Supply and demand. Elasticities and market equilibrium.
Production function and production costs.
Macroeconomics.
Module III: Introduction to Statistics (6 ECTs)
Introduction to statistics. Key fundamentals of descriptive statistics.
Statistical probability.
Numerical measures of descriptive statistics.
Random variables and inferential statistics.
Module IV: Introduction to logistics and operations management (6 ECTs)
Fundamentals of logistics and operations management.
Introduction to warehouse management and design.
Introduction to information systems and logistics technology.
Introduction to quality systems applied to logistics.
Module V: Introduction to Digital Marketing (6 ECTs)
Introduction to marketing.
Search engine optimisation.
Social media plan.
Email marketing.
Module VI: Spanish Language and Literature (10 ECTs)
Linguistic elements for the expression of quantity, quality and degree.
Linguistic elements for the expression of time, space and mode.
Expression of assertion, objection, opinion, desire and exhortation.
Expression of doubt, hypothesis and contrast.
Expression of cause, consequence and purpose.
Narrative text. Structures and characteristics.
Descriptive text. Structures and characteristics.
Expository text. Structures and characteristics.
The Poetry of the Generation of ’27
Modernism and the Generation of ’98
The genre of the novel and the genre of the theatre.
Don Quixote
Module VII: Written Expression (10 ECTs)
Due to the great complexity of the act of writing, students of Spanish as a Foreign Language have problems when writing compositions. For this reason, throughout the module a series of activities will be developed to encourage the development of writing, taking into account all the necessary processes to achieve an excellent final result.
Module VIII: Oral Expression (10 ECTs)
In this module on oral expression, the student will delve into different contents that will allow him/her to go even deeper into the world of oral communication, starting from the speech as the main tool to transmit any type of idea in a given situation.